Marketing Tools | Infographic

The Landscape of Data & Analytics


As organizations deal with constantly growing amounts of data, it is becoming more difficult to generate value from existing and incoming data. Data & analytics tools continue to progress, and organization’s realize the benefit obtained by these tools, but as marketers it can be difficult to keep track of the goals your customers desire and the tools they plan to use to achieve them. IDG Enterprise’s 2016 Data & Analytics research provides insight into organization’s adoption plans, expected benefits, investment plans, vendor evaluation and more when it comes to data tools. Dive deep into the research in the infographic below:


For more information on the research, download the 2016 Data & Analytics Executive Summary.

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