The Marketer’s Guide to Tech Industry Events
In recent years, industry events have emerged as an increasingly important part of a holistic marketing strategy. Organizations are allocating more of their marketing budgets to in-person events, using the events platform to showcase products, build brand awareness, and drive sales.
Our Marketer’s Guide to Tech Industry Events research snapshot outlines the role that industry events play in the technology purchase process – highlighting research from IDG’s 2018 Customer Engagement research.
- The technology topics driving interest and registration for events.
- What IT decision-makers feel are the top benefits of attending industry events, along with what they hope to gain from attending an event.
- Their preferred method of communication with peers/colleagues when making a strategic decision.