Tools For Marketers

The Power of Knowledge

The Power of Knowledge white paper takes a comprehensive look at the IDG Enterprise 2014 Customer Engagement research to better understand the preferences of the tech buyer. The results find that tech decision-makers do not need more content, but more reliable, credible and accurate information throughout the purchase process.

This white paper will:

  • Explain the challenges tech buyers have when it comes to finding useful information.
  • Provide a better understanding of timing, format and relevance of the content that your target audience is searching for.
  • Highlight key ways social sharing of content and social interactions help create a trustworthy brand, and how tech buyers better perceive these brands.
  • Show how technology marketers and sales can better integrate in order to ensure a smoother customer journey

IDGE Cust_Engage_WP_cover
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