The Power of Knowledge
The Power of Knowledge white paper takes a comprehensive look at the IDG Enterprise 2014 Customer Engagement research to better understand the preferences of the tech buyer. The results find that tech decision-makers do not need more content, but more reliable, credible and accurate information throughout the purchase process.
This white paper will:
- Explain the challenges tech buyers have when it comes to finding useful information.
- Provide a better understanding of timing, format and relevance of the content that your target audience is searching for.
- Highlight key ways social sharing of content and social interactions help create a trustworthy brand, and how tech buyers better perceive these brands.
- Show how technology marketers and sales can better integrate in order to ensure a smoother customer journey