Tools For Marketers

Understanding the Data & Analytics Specific Purchase Process [Infographic]

According to IDG’s 2019 Digital Business Research, 89% of organizations are either actively researching or have data & analytics tools in place to become a digital business. This infographic outlines what goes into data & analytics purchases – who’s involved in the process, the content they rely upon and the sources the turn to to stay up-to-date on industry news. Data & analytics focused decision-makers download on average 7 pieces of content during the tech purchase process, and it’s important to supply them with the right information or else you run the risk of being abandoned. Continue reading below to find out how you can add value throughout the entire data & analytics purchase process.

Download the MarketingFit Guide to: Marketing Your Data & Analytics Products for deeper insight 


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