Tools For Marketers

Understanding the Internet of Things Purchase Process [Infographic]

According to IDC, worldwide spending on the Internet of Things (IoT) is forecast to reach $806.7 billion in 2020, an increase of 14.9% over the $701.9 billion spent in 2019. Based on various IDG research studies, this infographic outlines what goes into the IoT purchase process – who’s involved in the decision-making, the content they rely upon and the sources the turn to to stay up-to-date on industry news. IoT focused decision-makers download on average 7 pieces of content during the tech purchase process, and it’s important to supply them with useful information that will assist them throughout all stages of the buying journey. Continue reading below to find out how you can add value throughout the entire networking purchase process.

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