Tools For Marketers

Understanding the Networking-Specific Purchase Process [Infographic]

According to Network World’s 2020 State of the Network research, 91% of networking professional say that their working relationship with business management is highly/somewhat collaborative. This confirms the crucial role of the network and the importance of networking technologies to organizations. Based on various IDG research studies, this infographic outlines what goes into the networking purchase process – who’s involved in the decision-making, the content they rely upon and the sources the turn to to stay up-to-date on industry news. Networking focused decision-makers download on average 5 pieces of content during the tech purchase process, and it’s important to supply them with useful information that will assist them throughout all stages of the buying journey. Continue reading below to find out how you can add value throughout the entire networking purchase process.

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