Marketing Tools | White Paper

Understanding the Varying Content Needs of IT Decision-Makers


Based on the 2017 Customer Engagement study, we know that 90% of IT decision-makers value content tailored  to their needs. Specifically, 50% of these individuals value content that is tailored based on their industry. Now the questions that tech-marketers need to consider are – what exactly do these decision-makers value in their content, how long is their purchase process, and who is looped in to each stage? Bringing together IDG’s buyers journey research, we compiled six targeted white papers – each geared towards fundamental industries – education, finance, government, healthcare, high-tech and manufacturing.

Choose the industry path that fits your interest below:



















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