Tools For Marketers

Understand the APAC Tech Purchase Process

Based on the 2020 IDG Role & Influence of the Technology Decision-Maker research, this white paper details the APAC specific technology purchase process. How did the pandemic impact the tech buying journey for APAC decision-makers? Who is involved in tech purchases in this region and what information sources do they turn to for their research? This year’s research found that the majority expect their tech budgets to either increase or remain the same over the next 12 months, which proves the necessity and opportunity around technology.

Download the white paper to gain deeper insight into:

  • How the pandemic disrupted the APAC tech purchase process and future impacts.
  • The 2021 tech budget expectations for APAC organizations and how likely APAC tech buyers are to consider a new vendor.
  • Who is involved in each stage of the APAC tech purchase process and how the number of IT and LOB influencers is expected to shift.
  • The information sources that APAC ITDMs rely upon throughout each stage of the buying process.

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