Research

Marketers, are you looking to get inside the minds of IT decision-makers, or get a deep dive into marketing trends? Well, you have found the right spot. We’ve compiled media and tech insights all together in one place – just for you! Search for your desired resource using the filters below or browse our entire portfolio.

MarketingFit Guide: Marketing Your Technology to Millennials

More and more, marketing technology means marketing to millennials. Born between 1981 and 1996, the eldest of this generation are now reaching […]

EMEA Specific Customer Engagement Research

Based on the 2021 Customer Engagement study, this white paper details the EMEA specific technology decision-maker. What are the content types they rely […]

2021 Digital Business Executive Summary

Based on the 2021 Digital Business study, this executive summary provides insight into the digital-first business objectives organizations are planning for, challenges […]

2021 Digital Business Research

The pandemic accelerated organizations’ transition to become digital-first business – emphasizing the need to improve remote worker productivity along with the ability […]

ABM Benchmarking Study for Tech Marketers

ABM isn’t new, but the proliferation of technology tools has enabled it to flourish in recent years. Enthusiasm for ABM is evident among […]

Preferred Content Types for APAC Tech Buyers

Based on the 2021 Customer Engagement study, this white paper details the APAC specific technology decision-maker. What are the content types they rely on […]

2021 Data & Analytics Executive Summary

Based on the 2021 IDG Data & Analytics study, this executive summary provides insight into the data-driven initiatives IT decision-makers (ITDMs) have […]

2021 Data & Analytics Study

Due to their problem-solving and predictive capabilities, data & analytics tools became essential throughout the past year as hospitals worked to protect […]

CIO Tech Poll: Tech Priorities 2021

As businesses continue to bounce back from the past 15 months and build out their strategy for the upcoming year, IT decision-makers […]

CIO Pandemic Business Impact Study – Looking Forward

This study, the third in a series that has taken the pulse of tech decision-makers throughout the pandemic, turns the corner to […]

Explore the Role of the CIO in EMEA

CIO’s 20th annual State of the CIO research helps define the role of the CIO as businesses continue to navigate a new tech landscape. In […]

Insight into the State of the CIO in APAC

CIO’s 20th annual State of the CIO research helps define the role of the CIO as businesses continue to navigate a new […]