Marketing Tools

Marketers, are you looking to get inside the minds of IT decision-makers, or get a deep dive into marketing trends? Well, you have found the right spot. We’ve compiled media and tech insights all together in one place – just for you! Search for your desired resource using the filters below or browse our entire portfolio.

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MarketingFit Guide to: Marketing Your Technology to Small-Medium Businesses

IT decision-makers at any size organization are tasked with a wide variety of responsibilities – ranging from understanding ever evolving and complex […]

Content Marketing Pro Tips [Infographic]

There is no denying that the pandemic impacted businesses, but content marketers proved to be resilient. Eighty-three percent of technology marketers shared […]

CIO Role Expands into the Customer Experience [Infographic]

Looking ahead to the business initiatives that will drive the most IT investment throughout 2021, CIOs rank transforming existing business processes, increasing […]

MarketingFit Guide to Virtual Events

While there’s no arguing that virtual and face-to-face events are the same (different is just different!), marketers should take advantage of the […]

MarketingFit Guide: Marketing Your Data & Analytics Tools and Solutions

Based on IDG’s Role & Influence of the Technology Decision-Maker and Customer Engagement research, this white paper dives into actionable insights regarding the data & […]

Technology Content Marketing: Benchmarks, Budgets, and Trends

How does your content marketing strategy compare to the competition? Content Marketing Institute’s Technology Content Marketing: Benchmarks, Budgets & Trends report explores […]

Selling to the CSO Webcast

CSOs have always needed to stay agile as business risk is constantly evolving and transforming. The transition to work from home, immediate […]

MarketingFit Guide to: Marketing Your Cloud Computing Products

Based on IDG’s Role & Influence of the Technology Decision-Maker and Customer Engagement research, this white paper dives into actionable insights regarding the cloud computing  purchase […]

One to One: The MarketingFit Guide to Account Based Marketing (ABM)

Account based marketing (ABM) is hot – because it works! And while at first glance ABM may not seem that different from […]

MarketingFit Guide: Marketing Your Security Products

Based on IDG’s Role & Influence of the Technology Decision-Maker and Customer Engagement research, this white paper dives into actionable insights regarding […]

The Need for Technology Advancements Progresses Despite Pandemic Disruptions

Based on the 2020 IDG Role & Influence of the Technology Decision-Maker research, this white paper dives into the expanded role of […]

MarketingFit Guide Series

Through 3 actionable, tactical and digestible guides, this MarketingFit Guide Series can help tech marketers elevate and enhance their marketing strategy. As […]