Marketing Tools

Marketers, are you looking to get inside the minds of IT decision-makers, or get a deep dive into marketing trends? Well, you have found the right spot. We’ve compiled media and tech insights all together in one place – just for you! Search for your desired resource using the filters below or browse our entire portfolio.

MarketingFit Guide to: Marketing Your Cloud Computing Products

Based on IDG’s Role & Influence of the Technology Decision-Maker and Customer Engagement research, this white paper dives into actionable insights regarding the cloud computing  purchase […]

One to One: The MarketingFit Guide to Account Based Marketing (ABM)

Account based marketing (ABM) is hot – because it works! And while at first glance ABM may not seem that different from […]

MarketingFit Guide: Marketing Your Security Products

Based on IDG’s Role & Influence of the Technology Decision-Maker and Customer Engagement research, this white paper dives into actionable insights regarding […]

The Need for Technology Advancements Progresses Despite Pandemic Disruptions

Based on the 2020 IDG Role & Influence of the Technology Decision-Maker research, this white paper dives into the expanded role of […]

MarketingFit Guide Series

Through 3 actionable, tactical and digestible guides, this MarketingFit Guide Series can help tech marketers elevate and enhance their marketing strategy. As […]

How Does Your Content Marketing Strategy Measure Up? [Infographic]

Looking for a way to benchmark your content marketing strategy against your peers? This infographic, based on the Tech Content Marketing 2020: […]

MarketingFit Guide to B2B Video Marketing That Works

Video is an important tool that can leave a lasting impression and boost engagement with key tech and security decision-makers. While incorporating […]

Connecting You to a Global Community of Tech Buyers [Infographic]

Our enhanced website is here, and we are so excited to share these updates with you! Whether you are a long-time visitor […]

MarketingFit Social Media Marketing 101

Social media is an important resource for IT decision-makers (ITDMs) as the look for content and build their networks. But in the […]

Technology Content Marketing 2020: Benchmarks, Budgets, and Trends

Content Marketing Institute’s new research finds that 74% of technology marketers have a content marketing strategy. Download this report to uncover how […]

MarketingFit Content Marketing 101

 Content really is king. But, as critical as a content strategy is to your overall marketing plan, many tech marketers still struggle […]

Customer-Centric Marketing: A Guide to Engaging IT Decision-Makers in the Digital-First Age

In an age of empowered buyers, customer-centric marketing is more important than ever. For tech marketers, understanding consumer priorities is critical to […]