Marketing Tools

Marketers, are you looking to get inside the minds of IT decision-makers, or get a deep dive into marketing trends? Well, you have found the right spot. We’ve compiled media and tech insights all together in one place – just for you! Search for your desired resource using the filters below or browse our entire portfolio.

MarketingFit Content Marketing Webcast Series

Join us for our MarketingFit Content Marketing Webcast Series with our Experts! Our three-episode webcast series – taught by IDG’s own content, strategy and insight […]

Technology Content Marketing 2019: Benchmarks, Budgets And Trends

Content Marketing Institute’s latest research shows technology marketers are seeing more success with content marketing. According to the research, 75% of tech marketers reported their […]

MarketingFit Guide to: Marketing Your Technology to the Retail Sector

Retail is a mammoth industry, directly and indirectly supporting 42 million jobs in the United States. Today’s top IT decision-makers (ITDMs), are tasked with […]

Technology Content Marketing 2018: Benchmarks, Budgets and Trends

Content Marketing Institute’s latest research shows technology marketers are seeing more success with content marketing. According to the research, 31% of tech marketers reported […]

Sales Enablement Through SalesTech

This recent report on SalesTech, looks at the key challenges, solutions, and investment priorities of sales organizations. Conducted across the B2B Technology […]

B2B Lead Nurturing

Do you have content for each stage of the tech purchase process? If not, consider updating your content library. According to the […]

Demand Generation Priorities of Tech Marketers

Technology marketers are focused on developing content to fuel their demand generation efforts. In a recent study content marketing and content creation […]

B2B Tech Marketer’s Content Marketing Practices Research 2016

Content marketing is more than just a buzz word for tech marketers. In fact, it is ingrained in marketing strategies for 95% […]

5 Keys to Digital Media Buying

Whether you are new to digital media buying or you are a seasoned director of marketing, everyone can benefit from a refresher on the […]