Do’s and Don’ts of Data Visualization

With a variety of charts and design elements commonly used today, properly executive data visualization can be a challenge. Research can be misinterpreted and confusion takes place, resulting in unsuccessful content. To help you effectively and efficiently report data, Jami Oetting, Content Marketing Strategy Manager at HubSpot, outlines how to decide which type of chart to use depending on your data set.

Some key points include:

  • By properly executing data visualization, insights and actionable information can more easily be extracted from the data.
  • What do you want your chart to show? Use different types of charts when comparing values, showing composition, better understanding relationships and pointing out trends.
  • There are at least 13 charts that can be used to analyze and present data, and Jami offers an overview of each type.

Read the full article here.

Interested in more than just charts and graphs? Check out our MarketingFit Guide “How to Create an Infographic – 10 Steps for Success,” to learn how to bring all of your design elements and data points together.


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Content Marketing, Marketing Tactics