Watch Video: Driving Demand Generation Success

By: IDG | 11/01/2016

Looking to improve your account-based marketing and overall demand generation efforts, but don’t know where to start? Watch highlights from the Driving Demand Generation Success panel discussion and learn key elements for successful account-based marketing.

Topics include:

• Targeting the right accounts  
• Nurturing strategies 
• Sales and marketing alignment 
• Targeted content and the buyer journey
• The importance of data quality

Speakers: 

• Jo Pettifer, VP EMEA Marketing, Box
• James Foulkes, Director and Co-Founder, Kingpin Communications
• Tim Pickard, SVP Marketing, NewVoiceMedia
• Gerry Brown, Research Director, IDC

Moderator: 

• John O’Malley, CEO, IDG Connect, IDG Direct, IDG List Services 

Need additional help prioritizing your company’s demand generation investments? Download Tech Marketing Demand Generation Priorities for 2017.