Watch Video: Driving Demand Generation Success
By: IDG | 11/01/2016
Looking to improve your account-based marketing and overall demand generation efforts, but don’t know where to start? Watch highlights from the Driving Demand Generation Success panel discussion and learn key elements for successful account-based marketing.
- Targeting the right accounts
- Nurturing strategies
- Sales and marketing alignment
- Targeted content and the buyer journey
- The importance of data quality
- Jo Pettifer, VP EMEA Marketing, Box
- James Foulkes, Director and Co-Founder, Kingpin Communications
- Tim Pickard, SVP Marketing, NewVoiceMedia
- Gerry Brown, Research Director, IDC
Need additional help prioritizing your company’s demand generation investments? Download Tech Marketing Demand Generation Priorities for 2017.