Lead Nurturing Best Practices [Video]
By: IDG | 02/01/2016
The buying journey continues to become more complex with a growing number of voices in the conversation. Knowing how best to nurture your leads with strong engagement is key to a successful demand generation strategy. Watch highlights from the Driving Demand Generation Success panel discussion and learn nurturing best practices to help you deliver high quality, actionable leads to sales.
- Jo Pettifer, VP EMEA Marketing, Box
- James Foulkes, Director and Co-Founder, Kingpin Communications
- Tim Pickard, SVP Marketing, NewVoiceMedia
- Gerry Brown, Research Director, IDC
Need additional help prioritizing your company’s demand generation investments? Download Tech Marketing Demand Generation Priorities for 2017.