[
Global Media & Data Company powered by
1st Party Relationships
]

[Global Media &
Data Company
Powered by 1st Party
Relationships]
IDG ACQUIRES KICKFIRE

Acquisition expands upon IDG’s platform designed to solve complex marketing challenges at the intersection of media and MarTech

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Are you challenged to create relationships with the right buyers?

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Does your team need help creating content that resonates with your customer?

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Do you need help with your ABM strategy?

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Navigating Content & Context

IDG is a trusted and dependable voice, that creates quality content to generate knowledge, trust and deep relationships with our community. We know that the way buyers evaluate technology purchases has changed dramatically and this is why our content is so valuable for those looking to make a purchase. Environment and context matters.

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1st Party Trusted Relationships

IDG’s high quality data and marketing technology gives our customers and partners the advantage they need. Our first-party data unites demographic and behavioral insights, and is global/language agnostic. We use our institutional knowledge of the technology buying process to help vendors understand purchase intent and deliver the right message at the right time.

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Delivering Results

We use our marketing and technology domain expertise, our first-party relationships and our data to power our full suite of products, solutions and events that connect buyers and sellers. Let us show you how we can put quality into action for you.

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Key Products

B2B Page One

Elevate your messaging through highly-searched, topic-relevant editorial content.

B2C Digital Issue Sponsorships

Expand brand awareness to a global audience of loyal enthusiasts and reach subscribers across the world by sponsoring PCWorld and Macworld’s digital issues. Packages are exclusive to one advertiser.

BANT

IDG’s BANT program allows you to dive deeper into a lead to uncover qualifiers that can be challenging to confirm via organic lead generation.

Buyer Insights

Identify and customize conversations and nurturing tactics with your target accounts based on their purchase and vendor preferences, challenges and more.

CIO Digital Magazine

The digital edition of CIO delivers original, in-depth reporting on the issues impacting technology leaders today, tomorrow and years from now.

CIO Think Tank

The CIO Virtual Think Tank is an exclusive opportunity for IDG partners looking to boost their profile as innovators and enterprise leaders in emerging technology.

Content Syndication

You’ve invested in creating and packaging this content, now let us help you drive the traffic and get it read. Our resource libraries are active visitor destinations for IT decision-makers.

Crowdsourced Content

Shape the market conversation and drive thought leadership with the Crowdsourced Content program.

CSO50 Digital Magazine

The interactive CSO50 Digital Magazine delivers premium, original content to security executives who are seeking more information on security solutions and best practices.

Custom Webcast

Increase engagement to your marketing assets with a custom designed webcast.

eGuide Sponsorship

Leverage award-winning content to capture qualified leads and fill your sales pipeline.

IDG Event Services

Create your own turnkey event that best fits your marketing goals. Think of IES as an extension of your internal team that will organize an event with your objectives in mind.

Influencer Outreach

Reach and engage new audiences with sponsored blog posts written by IDG’s network of technology influencers.

Infographic Creation

Engaging and intuitive infographics from research results to provide your audience with easily digestible key findings and conclusions.

LeadAccel

Lead nurturing based on content and topical interest.

MarketPulse

Insightful and timely research based on leading views, which then positions you as a market visionary and leader.

Monthly Tech Spotlight

The Tech Spotlight series runs across IDG’s five B2B branded editorial sites and includes co-branded companion content.

Neon

For the first time, IDG’s first-party data insights, including human-verified connections, are available to you. Neon improves your targeting outcomes and gives you access to IDG’s 300M+ audience profiles.

Podcast Series from IDG

This on-demand technology is conducive to the fast-paced work culture of IT decision-makers. Your target market will continue to return and be engaged throughout the series.

Popular Demand with Triblio

This end-to-end global ABM solution will help you simplify your account-based marketing efforts from engagement and leads to sales activation. Built on IDG’s trusted 1st party data, targeting capabilities, and Triblio’s sales activation platform, Popular Demand with Triblio surrounds, engages, and generates leads from target accounts. Additionally, it provides sellers with a tool to activate and engage with accounts. Be wherever your audience is using Popular Demand with Triblio.

Programmatic Solutions

IDG’s private marketplace connects qualified buyers and sellers through a cutting-edge automated buying platform.

Review Boost

Boost exposure of your IDG editorial review.

Sponsored Posts

Showcase your content within the native editorial crawl across IDG owned and operated sites.

Traditional Banners

Context matters. Generate awareness and increase mindshare for your brand & products.

Virtual Events

Virtual Events combine our technology and content expertise, professional event hosts, and first-class recruitment with your message and goals for the ultimate online experience.

Virtual Roundtable

Virtual Roundtables are your most effective way to engage in a two-way conversation with an intimate group of prospects and customers, recruited by IDG. Join the conversation!

Virtual Summit Series

This virtual event series combines IDG’s technology and content expertise, professional event hosts, and first-class recruitment practices for the ultimate online experience. 
Tools for Marketers

View our resources section of blogs, research and marketing tools, made just for you!

Read Marketing Resources

“IDG has always stood for high quality. They’ve had principles and stuck with them.”

Global Account Director, Global Agency

About IDG

We believe quality matters — quality in our people, our products and our relationships with the buyer and seller communities. And we do this at scale, across local, regional and global markets. Learn more about how IDG can help you achieve your goals.

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