IDG CMO Perspectives: Interview with CA Technologies EVP & CMO
Lauren Flaherty discusses how CMOs can demonstrate their contribution to a company’s growth, the importance of mapping content to the buyer journey and reaching the right tech buyers and decision-makers.
Audience
Marketers rely on IDG’s rich and exclusive data. It’s more detailed, more current and more extensive than anyone else’s. IDG delivers the right buyers at scale exactly when they are most receptive to a marketer’s message—wherever they may be in the world.
Brands
From business technologists to enthusiasts, IDG gives marketers unprecedented quality at scale.
Demand Generation
Marketers rely on IDG’s rich and exclusive data. It’s more detailed, more current and more extensive than anyone else’s.
Marketing Services
Marketers turn to IDG for our expertise in creating custom content-driven campaigns. We execute complex programs that fulfill marketers’ global ambitions seamlessly with consistency to deliver results and win awards.