Diversification Advice from a Top Tech Media Leader
Michael Friedenberg is CEO of the number one tech media company in the world, IDG. Hear about their growth strategy and Michael's top tip for successful diversification.
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Audience
Marketers rely on IDG’s rich and exclusive data. It’s more detailed, more current and more extensive than anyone else’s. IDG delivers the right buyers at scale exactly when they are most receptive to a marketer’s message—wherever they may be in the world.
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Brands
From business technologists to enthusiasts, IDG gives marketers unprecedented quality at scale.
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Demand Generation
Marketers rely on IDG’s rich and exclusive data. It’s more detailed, more current and more extensive than anyone else’s.
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Marketing Services
Marketers turn to IDG for our expertise in creating custom content-driven campaigns. We execute complex programs that fulfill marketers’ global ambitions seamlessly with consistency to deliver results and win awards.
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Global Reach

The #1 Tech Media Company In The World

icon 147 Countries

IDG offers demand generation in 147 countries via our database of 44 million IT and business decision-makers.

 icon 199 Million Uniques

With capabilities in 97 countries, we reach tech audience virtually anywhere they may be. Check out our interactive map to see premium publications by location.

 icon 50+ Years of Expertise

IDG engages global tech audiences on social, native, mobile and desktop platforms with custom content strategies and integrated marketing solutions.