Are you challenged to create relationships with the right buyers?
Does your team need help creating content that resonates with your customer?
Do you need help with your ABM strategy?
Subscribe to MarketingFit Newsletter
Get the latest research insights, tools for marketing strategy and new ways to engage IT leaders.
1st Party Trusted Relationships
IDG’s high quality data and marketing technology gives our customers and partners the advantage they need. Our 1st party data unites demographic and behavioral insights, and is global/language agnostic. We use our institutional knowledge of the technology buying process to help vendors understand purchase intent and deliver the right message at the right time.
B2C Digital Issue Sponsorships
Expand brand awareness to a global audience of loyal enthusiasts and reach subscribers across the world by sponsoring PCWorld and Macworld’s digital issues. Packages are exclusive to one advertiser.
IDG’s BANT program allows you to dive deeper into a lead to uncover qualifiers that can be challenging to confirm via organic lead generation.
Identify and customize conversations and nurturing tactics with your target accounts based on their purchase and vendor preferences, challenges and more.
CIO Digital Magazine
The digital edition of CIO delivers original, in-depth reporting on the issues impacting technology leaders today, tomorrow and years from now.
CIO Virtual Think Tank
The CIO Virtual Think Tank is an exclusive opportunity for IDG partners looking to boost their profile as innovators and enterprise leaders in emerging technology.
Amplify the reach of your latest and greatest content assets with socialization.
You’ve invested in creating and packaging this content, now let us help you drive the traffic and get it read. Our resource libraries are active visitor destinations for IT decision-makers.
Shape the market conversation and drive thought leadership with the Crowdsourced Content program.
CSO50 Digital Magazine
The interactive CSO50 Digital Magazine delivers premium, original content to security executives who are seeking more information on security solutions and best practices.
Leverage award-winning content to capture qualified leads and fill your sales pipeline.
IDG Event Services
Create your own turnkey event that best fits your marketing goals. Think of IES as an extension of your internal team that will organize an event with your objectives in mind.
Reach and engage new audiences with sponsored blog posts written by IDG’s network of technology influencers.
Engaging and intuitive infographics from research results to provide your audience with easily digestible key findings and conclusions.
Insightful and timely research based on leading views, which then positions you as a market visionary and leader.
Monthly Tech Spotlight
The Tech Spotlight series runs across IDG’s five B2B branded editorial sites and includes co-branded companion content.
Podcast Series from IDG
This on-demand technology is conducive to the fast-paced work culture of IT decision-makers. Your target market will continue to return and be engaged throughout the series.
Popular Demand with Triblio
This end-to-end global ABM solution will help you simplify your account based marketing efforts from engagement and leads to sales activation.
IDG’s private marketplace connects qualified buyers and sellers through a cutting-edge automated buying platform.
Showcase your content within the native editorial crawl across IDG owned and operated sites.
Context matters. Generate awareness and increase mindshare for your brand & products.
Trendwire Video Carousel
Drive awareness for your product and brand by pairing your video creative with snackable IDG editorial videos that cover trending topics and technologies.
Virtual Events combine our technology and content expertise, professional event hosts, and first-class recruitment with your message and goals for the ultimate online experience.
Virtual Roundtables are your most effective way to engage in a two-way conversation with an intimate group of prospects and customers, recruited by IDG. Join the conversation!
Tools for Marketers
View our resources section of blogs, research and marketing tools, made just for you!
“IDG has always stood for high quality. They’ve had principles and stuck with them.”Global Account Director, Global Agency